ATL FITNESS is a private gym in Melbourne’s eastern suburbs that opened in June 2022. It is a high-end fitness centre that combines exceptional privacy with professionalism. The client’s top priority is to promote their philosophy of healthy living through brand design while attracting nearby consumers.

HYPER MEDIA helped create a branding design in a form of a short film to target the female customer base.

The short film received positive feedback after its release. Many mothers expressed that the film deeply touched them and inspired them to start exercising.

In addition, to attract a diverse target customer base of different ages and cultures, we designed a unique graffiti wall for ATL FITNESS.

The wall was inspired by the classic Chinese character Sun Wukong, which was loved by several Chinese founders of the gym. This enriched the gym’s brand image and became a prominent symbol for the gym.